Sally’s Inn

Identity Branding | Spring 2022
Sally’s Inn is a boutique hotel located in Carmel-By-The-Sea, California. The objective was to create brand identity for a service industry. The logo comes from the iconic architecture and landscape in the small town. The typeface is distressed by hand, making every letter unique and rustic. The goal of Sally’s Inn was to call back to the history of the town and focus on the locality. Knowing this, the slogan is “Live Like a Local,” encouraging visitors to feel right at home. The brand is charming, inviting, idyllic, and personal.

Project was made while attending Auburn University.