Real & Rosemary Menu Redesign

Image II | Fall 2022
In revamping the visual identity of Real & Rosemary, a cherished chain of restaurants in Birmingham, AL, the focus was on encapsulating their mission of fostering meaningful connections through shared meals crafted from simple, yet delectable recipes. Embracing a minimalist aesthetic, the redesign was guided by a thoughtfully curated color palette and bespoke hand-drawn icons and typography. These design elements not only reflect the restaurant’s dedication to intentionality, but also resonate with their patrons, evoking a sense of warmth and authenticity synonymous with the Real & Rosemary experience.

Project was made while attending Auburn University.